This was no ordinary distribution drive; this was The Italian Job…Field Sales Solutions Style!
We launched the new slimline Peroni in a Can into the Convenience market via a targeted distribution drive.
- Expert on brand team – sales experts, flexible, dynamic, and passionate about Peroni!
- Smart branded vehicles
- Slimline chilled POS units
- Augmented Reality technology
- A wow ‘Italian Job’ style retailer reward convey
- Targeted call file, ongoing analysis, and segmentation to optimise ROI
We over achieved chiller placement vs target and delivered significant sales uplift!
This campaign won 4 Field Marketing & Brand Experience Awards!
Our video of the activity went viral on social media and was played at Board Level within Peroni Italy! Check it out…