Award winning distribution drive for Asahi’s Peroni in a Can

This was no ordinary distribution drive; this was The Italian Job…Field Sales Solutions Style!

We launched the new slimline Peroni in a Can into the Convenience market via a targeted distribution drive.

Our approach:

  • Expert on brand team – sales experts, flexible, dynamic, and passionate about Peroni!
  • Smart branded vehicles
  • Slimline chilled POS units
  • Augmented Reality technology
  • A wow ‘Italian Job’ style retailer reward convey
  • Targeted call file, ongoing analysis, and segmentation to optimise ROI

We over achieved chiller placement vs target and delivered significant sales uplift!

This campaign won 4 Field Marketing & Brand Experience Awards!

Our video of the activity went viral on social media and was played at Board Level within Peroni Italy! Check it out…

Just to say thank you for your team’s efforts during the Peroni Chiller implementation. This is truly a fantastic achievement! I have to say I was even doubting whether it would be possible to get so many units out into trade, not only that but the right type of outlet. Absolutely exceeded all expectations!

Charlie Hart, Asahi Key Account Manager