Data driven approach that drives Duracell’s in store execution

Mindset evolved from Merchandiser to Data-Driven, ROI focused Executive.

  • Team focused on increasing availability, visibility, and display
  • Targeted & opportunity focused implementation
  • Focussed on building and maintaining key relationships
  • Execution standards evolved through effective training
  • ROI focused team
  • Delivering measurable and tangible profitability

It’s great to see how we can really use the Field Sales Solutions insight and in-store technology to enhance the team structure and direct the team further in showing them the actions that really make a difference and drive incremental sales. A first read of ROI on Profit (In a world where we previously have had no focus or understanding on driving profitable actions) is in my view a ground-breaking start point which other FMCG agencies could not provide! The future is exciting. I have been impressed with Field Sales Solutions and the value they continue to add.

Cheryl Mapleson, Instore Operations Manager, Duracell