Targeted sales campaign that exceeded expectations for Innocent Bubbles

We are sales and distribution experts.

For Innocent we ran an award-winning product relaunch that exceeded their expectations and set sales soaring within the convenience channel.

  • Distribution drive to relaunch the new to market branding and range for innocent bubbles
  • Targeted coverage with call file segmentation to target ‘on brand’ outlets and optimise ROI
  • Implemented via an on-brand team of Innocent Brand Ambassadors
  • Driving sales, range, and POSimplementationacross Impulse & Foodservice channels
  • Amplified by sampling and consumer engagement.

We gained 2,204 new stockists 122% of the business target for total numbers.

Won Most Effective Tactical Campaign at the Field Marketing & Brand Experience Awards.

We were impressed with the precision and store profiling which resulted in the achievement of 2,204 new stockists exceeding an already challenging target driving new distribution in Convenience, Café’s and Delis.”