‘The Italian Job’ – Driving Distribution in Style for Asahi UK

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If it’s not cold it’s not sold!

(se non fa freddo non viene venduto!!)

Field Sales Solutions are extremely PROUD to be working in partnership with Asahi UK and other key partner suppliers, Retail Growth Solutions and Sixty7, to drive sales of fresh cold Peroni across the UK Convenience sector this summer! 

This video is our fun way of showing off what is a great business initiative to site new pop up chiller units within the Convenience channel.  Our Field Sales experts are currently ‘live’ in the field supporting retailers through effective distribution, display and chiller implementation helping maximise sales and make optimal use of space in store.

Check out the video here… it’s magnifico!!

The Italian Job…Field Sales Solutions Style!

We believe Asahi UK have shown real innovation in this initiative and we are so proud to be a part of this awesome field sales activation, which has been rolled out at a time when retailers need innovation and sales support more than ever before.

In recent article in Better Retailing Andy Turley, Director of Sales, Convenience, for Asahi, said: “Consumers are seeking bigger and better, with quality and choice also being prevalent as trends amongst our customers…Social distancing measures and guidelines have encouraged retailers to look closely at what they are offering and what people are buying more than ever before. It is about making best use of the space they have available to both service their customers and drive their commercial capabilities. We believe displays and free standing units serve retailers & customers invaluably.”

We couldn’t agree more! Retailers continue to look to brands and field sales solutions to support them in driving increased sales. At Field Sales Solutions we have a field force of over 700 personnel working on behalf of leading global brands, driving sales, distribution, availability, compliance and brand loyalty. We have a wealth of experience and an award winning approach which has seen us claim the title of Field Marketing Agency of the Year, twice in the last 3 years.

If you would like to talk to us about how we can drive your sales, please get in touch:

David Louis


Let’s talk about your brand needs and see exactly how we can make your sales, our business.

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