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The Challenge Launch a brand new product into the impulse confectionery market. Implementaion ‘Focus’ product for Impulse sales team. Specific training on gaining in store dual siting on confectionery fixture and till counter unit. Second focus activity 8 months after initial launch to build on and maintain the initial distribution achieved. [...]
The Challenge Develop a support programme to work with selected Brands to improve performance in Mace symbol stores and other participating outlets. ALL CASE STUDIES “…. developed a campaign that was both innovative, creative and above all, delivered outstanding results within the budget” Neil Barker , Sales [...]